Sport & Olympic Upsell
Redesigning the Sport Upsell was a broad and ambiguous project, as the business had not yet decided on the offering - whether the Olympics would be; Included in Stan Sport, Offered as an additional add-on on top of Sport, sold via pay-per-view.
As a result, we had to remain flexible and design for all possibilities.
We also needed to account for every entry point across mobile, TV and web devices and ensure users could move seamlessly between devices with respecting consumption rules.
In total, we accounted for 15 different flows to make sure purchasing. was intuitive and frictionless. I was responsible for
Impact
Boosted conversion rate by 112%. 31% of new subscriptions came through the newly created pathway for consumption-only devices.
USERS CAN PURCHASE OLYMPICS ANY DEVICE, AT ANY STAGE OF THEIR JOURNEY WITH STAN
1. Define Scope: Map out all entry points & flows to be uplifted
WHAT DO WE DO, ACROSS ALL DEVICES - and where are the opportunities
2. Where can we find opportunities to uplift, and where are the consumption-laws - so we know what experience users are having. (It was crazy to me that this weren’t mapped yet)
3. How might we make these journeys frictionless and simple - so users don’t feel like they’re hitting a brick wall
We devided the work - I was reponsible for on platform purchase: Still unclear if this is stan sport oR PPV.
How might we simplify this so that we have minimal build across each platform. What are